For this co-branded video feature, we tapped the artist formally known as Hanksy to paint a custom mural inspired by the A|X Connected watch. Using a combination of in-studio and archival footage, extreme close-ups, and voice-over, we created a dynamic video that highlights the key functionalities of the timepiece.

The content was promoted across InsideHook’s digital O&O and to Hanksy’s 100K+ social following. The average time spent on the feature page that housed the video and an interview with the artist was over 3x higher than the publication’s benchmark for branded content.