Ever wonder what fabrics like “viscose” or “rayon” are actually made of? Or how often you’re really supposed to wash your denim?

We teamed up with Cotton to create a bright, punchy, informative video that demystifies common clothing fabrics and gives viewers easy-to-remember tips and tricks for keeping their cotton clothing in tip-top shape wear-after-wear.

This video was one piece in a 360° campaign with custom video and editorial content and ran as pre-roll across dozens of digital publishers.