A man in a black turtleneck and statement wristwatch sitting on a blue velvet tufted couch

CASIO G-SHOCK CAMPAIGN

Casio wanted to spotlight their bold new G-Shock watch as the statement piece that pairs with every look and occasion.

We curated four looks — from office to evening to coffee and a Saturday stroll in the park — that were stylish but subdued, allowing the G-Shock timepiece to take center stage. The campaign was shot at the iconic Williamsburg neighborhood of Brooklyn.

The resulting style feature ran on the InsideHook website and was promoted via the publication’s digital O&O. It was one in a series of repeat campaign collaborations between Casio and InsideHook.

Campaign Strategy and Execution
Creative Direction
Creative Production
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Co-Creative Director: Marilyn Jordan
Photography: Timothy Smith
Art Direction: Mike Falco
Location: Arlo Williamsburg Hotel

A close-up shot of the torso and arms of a man in a black turtleneck wearing a statement wristwatch and holding a negroni
A medium shot of a man in a light grey suit and thin black tie standing in a shaded area below an office building with large iron and glass windowpanes
A man in a light grey suit and thin black tie standing in front of a brick will with intense midday sunlight and shadow falling on him
A medium close-up of the torso of a man in a light grey suit wearing a statement wristwatch and buttoning his suit jacket
A man in a plaid grey blazer leaning against the bar in a trendy space
Medium close-up of a man wearing a grey plaid jacket and statement wristwatch sitting at an outdoor bistro table and holding a cup of coffee
Medium shot of a man in a grey plaid blazer sitting in a trendy space and laughing
A full-length photo of a man wearing a tan outfit, trench coat and statement wristwatch standing in a park in front of a river with the Manhattan skyline in the background
A medium close-up over-the-shoulder angle of a man in a tan sweater and trench coat checking his wristwatch with the Manhattan skyline visible in the background
A medium shot of a man in a tan outfit, trench coat and statement watch standing at a railing in front of a river with the Manhattan skyline in the background
A medium shot of a man in a black turtleneck and a statement wristwatch standing in front of a wood paneled all and holding a negroni
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