A woman in a blue button-down shirt with a mock collar sitting in a living room in front of a teal drum kit and light brown couch
A man in a light blue button down shirt with a mock collar sitting at a piano
Medium close-up of a man's lower legs and feet in a pair of white sneakers with one foot propped against an amp
A woman in a brown, floral print camp shirt sitting cross-legged in front of a swimming pool
A portrait of a man in a brown, floral camp shirt in a sunny shop
A medium shot of the torso and legs of a man who's sitting on a stool with his legs crossed wearing a brown floral camp shirt grey dress pants and a wristwatch and flipping the pages of a book
A woman in a sunny room wearing a red and creme breton stripe sweater
A man in a denim jacket flipping up the collar and looking out the window of a high end furniture shop
A medium close-up of a man's legs wearing khaki pants and brown suede lace-up sneakers
A medium close-up of the torso of a man wearing a red and creme breton striped sweater and a denim jacket
A woman in a bed with the comforter over her with her legs kicked up wearing slip-on navy shoes
A man in a blue linen suit and wristwatch sitting with his legs crossed in a high-rise office with a view of Los Angeles out the window
A woman in a tan blazer standing in a sunny yard with the eave of a house and a tree behind her
A man wearing a white tee-shirt tan blazer and jeans sitting on a stool and looking up at the camera
A woman in black cargo pants sitting in a backyard casually hugging in her knees
A medium shot of a man standing behind a bar wearing a black and white striped shirt and a dark jacket with a cocktail sitting in front of him
A medium close-up of a man in a Hawaiian shirt, wristwatch and bracelets making a cocktail at a bar

SAKS FIFTH AVENUE: SPRING STYLE CAMPAIGN

Saks Fifth Avenue wanted to showcase the versatility of key pieces from their men’s spring collection, so we tapped six of Los Angeles’s men-about-town to model these pieces in two ways — dressed down and churched up — in their very own establishments, positioning Saks as the shopping destination for modern day movers-and-shakers.

The campaign was promoted across InsideHook’s digital O&O as well as the featured talent’s social platforms. It was InsideHook’s most successful seasonal style guide at that time (surpassed only by the Neiman Marcus “Stomping Grounds” campaign), garnering 1.5x more page views than the next best performing style guide.

Campaign Strategy and Execution
Creative Direction
Creative Production
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Creative Direction: Danny Agnew, Annie Hunter
Female Photography: Neave Bozorgi
Male Photography: Ricky Lesser

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