In fall 2023, FEVO and Clemson University partnered on a marketing campaign highlighting the school’s VIP football experience packages and NIL program.

I remotely produced the campaign video, casting talent from the Clemson NIL roster, sourcing a local videographer and compiling a detailed shot list to ensure that we’d capture thorough coverage with a strong narrative through line.

The final video includes a combination of footage captured by the videographer and UGC by the participating student-athletes as well as a punchy graphics treatment that evokes the palpable energy and school spirit elicited by game day.

The final video played at a series of Clemson spring 2024 sporting events and was slated to run on the social platforms of both Clemson and the featured student-athletes in June 2024.

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