Mercedes-Benz wanted to position their new GLC Coupe as the vehicle primed for discovery by ambitious urbanites, so they tapped InsideHook to enlist two of New York and LA’s hottest girls-about-town, model Natalie Suarez and television personality Louise Roe, to show our audience the hottest local spots — from newly minted fine dining establishments to the best workout in the city (be it a boxing gym or the great outdoors) — all while getting around in the sleek new GLC Coupe.

I co-produced this multi-day, multi-city shoot from inception to launch, sourcing and vetting talent, scouting locations, booking crew and managing set.

The campaign led to repeat business with Mercedes-Benz and new business with the luxury auto industry at large.