NEIMAN MARCUS: THE MAGIC OF HOLIDAY GIFTING WITH NEIL PATRICK HARRIS

The InsideHook x Neiman Marcus Holiday 2021 campaign was the third in a series of collaborations I spearheaded as the Head of Branded Content for both InsideHook and Wondercade.

This campaign starred consummate host and bon vivante, Neil Patrick Harris, as he schooled our audience on how to win the holidays while performing a bit of holiday magic in his dapper holiday duds (available for purchase at Neiman Marcus, naturally).

The video and photo content were distributed across both InsideHook and Wondercade’s digital O&O. It led to a significant increase in engagement with and purchase intent for key pieces featured in the campaign and garnered over 21 million impressions.

Campaign Strategy and Execution
Creative Ideation
Creative Production
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Talent: Neil Patrick Harris
Director: Danny Agnew
DP: Jonathan Bayme
Photography: Timothy Smith
Art Direction: Mike Falco

A collage image with the same man in three different outfits - pajamas and a matching robe while holding a cup of coffee, a black turtleneck and blazer while pouring a cocktail, a cream sweater while holding a red dutch oven
A man in a black turtleneck and blazer tipping a cocktail toward the camera in a cheersing motion
A close-up of a festive cocktail on a tray with an eye painted on it
A medium shot of an elegant table setting
A man in a cream sweater holding a red dutch oven standing next to a statue of a bear holding a tray and dressed as a server
A close-up of a baccarat board game next to a cup of coffee and a plate of pastries
A man in striped pajamas and a matching robe holding a cup of coffee and yawning standing next to three large red gift boxes with ribbon
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