NEIMAN MARCUS MEN’S SPRING CAMPAIGN: STOMPING GROUNDS

For their 2020 men’s spring style campaign, Neiman Marcus sought a content partner to produce a co-branded video series about the artistic process through the lens of marquee creative talent.

As the Head of Branded Content at InsideHook during this time, I led ideation and crafted the concept that ultimately became the “Stomping Grounds” series and the first of several major collaborations between InsideHook and Neiman Marcus. The video series stars celebrated creatives from three different industries — Matt Bomer (film and television), Trombone Shorty (music), and Michael Chernow (culinary and hospitality) — as they explore their old haunts and the people, places and experiences that shaped their creative sensibilities, all while sporting the latest designer looks available at Neiman Marcus, from Armani to Prada to Tom Ford.

The campaign was promoted across InsideHook and Neiman Marcus’s digital O&O, as well as the social platforms of our three stars. It is one of InsideHook’s most successful campaigns to-date, reaching over 15 million people across platforms.

“Stomping Grounds” was a 2020 Digiday Media Awards Finalist.

Campaign Strategy
Client Services
Creative Ideation
Creative Production
1st AD
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Talent: Matt Bomer, Trombone Shorty, Michael Chernow
Director: Danny Agnew
DP: Thomas LeChambre
Photography: Hugo Mapelli

Matt Bomer standing on a rooftop in the Hollywood Hills wearing a dragon shirt
Matt Bomer standing on a rooftop looking at the Los Angeles skyline
Matt Bomer wearing a Prada shirt and standing on a fire escape
Close-up of black dress shoes that a man is wearing on a fire escape
Matt Bomer standing on a fire escape wearing a striped Prada shirt
Matt Bomer wearing a striped Prada shirt and standing in front of the Warner Bros. water tower
Matt Bomer wearing a Ferragamo shirt and looking into the window of a record shop
A man looking through shelves of records in a record shop
A man standing on a street corner reading a magazine
Close-up of a man standing on a corner reading a magazine, wearing a Ferragamo belt
A musician posing with his trombone in front of a statue in a park wearing a chambray shirt and pink and white tie die pants
A male musician wearing a navy blue suit in front of a navy blue wall holding a trombone
A man sitting in a cafe booth with a cup of coffee wearing a purple blazer and white pants and checking his watch
A close-up of the midsection of a man in a navy vest standing in front of a yellow wall holding his trombone
A full length photo of a man in a navy vest and pants standing in front of a white doorway and yellow walls holding a trombone
A man in a navy polo shirt and navy pants leaning against a pillar in front of a restaurant called Seamore's
A man in a navy polo opening a window with white trim from the perspective of someone on the other side of the window
A split image, on the left, a man in a chambray shirt and bracelets sipping an espresso, on the right, the same man leaning against a high top table looking out a window
A close-up of a man's tattooed arms and a hand holding an espresso cup
A man in aviator sunglasses and a light blue leather jacket staring at the camera
A man in a blue polo and white jacket sitting on a city bench at dusk
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