“How do you eat an elephant? One bite at a time.” Wise words from Jockey Everyday Hero and the star of this video campaign, Remi Adeleke.

Jockey wanted to create visibility around Remi and their Everyday Hero ambasador program, so they enlisted InsideHook to create a compelling video with Remi at its center to inspire viewers to become Everyday Heroes in their own lives.

We hit the gym with Remi as he regaled us with the story of his personal journey from drug dealer to Navy Seal to Hollywood hopeful while he trained and showed us how Jockey’s iconic boxer briefs are as resilient as he and the rest of their Everyday Heroes.

The video received over 800,000 views across InsideHook’s digital O&O, one of our highest organically viewed videos of all time!