TAG-Heuer wanted to create buzz around its Formula E sponsorship and position themselves as the luxury watch brand leading innovation in the space with their first-to-market smartwatch, so they tapped InsideHook to seamlessly weave these dual goals together into one informative and highly engaging piece of content.

The result: a captivating video that follows Creative Director, Danny Agnew, as he visits some of Brooklyn’s most innovative emerging tech-driven companies.